Wendy’s

Ghost Chili

For some people chilies are like kryptonite, turning even the toughest of us to tears. So to launch Wendy’s new burger, made with the world’s hottest ‘ghost chili’, we set out to prove just how hot it is by testing it out on a bunch of staunch bikies.

Our 15 second TVC and extended social edit quickly became two of Wendy’s NZ’s most-watched videos, with over 350,000 views in the first few weeks and a total social reach of over 1 million people, helping exceed its sales targets and become a new red hot favourite.