Wendy’s delicious new Pulled Beef burger had one tiny issue...it was quite messy. So we came up with a way to help our fans out – a t-shirt that could hide the mess. Genius.
Local t-shirt gurus, Mr Vintage, helped us create a limited edition line of “food camo” tees which we gave away to our messiest Facebook fans. We then we got some Warriors league players and their chiselled physiques to help launch the new wears and promote the new ‘Deliciously Messy’ range.