Saatchi & Saatchi for ASB

Ball Boys

ASB wanted to create a piece of highly shareable content featuring Venus Williams, Svetlana Kuznetsova and a few lovable canines. The hitch? We had less than 15 minutes to film it.

A few rallies and dog training sessions later, we shot and released the online film within 48 hours, clocking up 5.5 million YouTube views, another 1.4 millions views on Facebook and loads of media coverage from all over the world.